Maybe Mr.Big has issues understanding women but HP has women all figured out.
HP collaboration with Warner Bros. Pictures spotlights “tech couture” and celebrates HP’s spring collection of products through its association with New Line Cinema’s “Sex and the City 2,” which premiers in U.S. theatres on Thursday, May 27.
From the silver screen to the catwalk at New York Fashion Week, HP’s Vivienne Tam “Butterfly Lovers” digital clutch is Girlie Gadgets truest definition of where “glamour meets technology.” http://www.viviennetam.com/
What caught our attention was the fact that this beautiful HP “Butterfly Lovers” netbook has beauty and brains. With an elegant design on the inside and out, the HP Mini 210 Vivienne Tam Edition features custom software to help fashionistas be efficient, stay connected and look their best while on the go.
“HP is increasingly recognized as a brand synonymous with breakthrough style and design,” said Tracey Trachta, executive director, Global Marketing, Personal Systems Group, HP. “As a trend-setting phenomenon, ‘Sex and the City 2’ is a natural extension to celebrate fashion and our stylish spring 2010 collection of computers with people worldwide.”
Girlie Gadgets went to HP.com and shopped to our little hearts content: 2 GB of memory – yes, please! 320 Hard Drive, Mr. Big we thought you’d never ask. Don’t tether me – a must have ! Optional mobile broadband with Qualcomm Gobi technology for staying connected (AT&T, Verizon Wireless, or Sprint) Starting at $ 599.99 USD when we were finished our wish list, we took a sip of our Cosmo and clicked on buy to find that we were still under $ 1,000 Go to HP
More goodies such as built-in web cam and with a click of a button the webcam turns into an instant “mirror”.
HP QuickWeb, the company’s instant-on software, lets users post to Facebook, send a tweet, listen to music, browse the web, check an appointment, send an email or chat in seconds – saving time usually spent waiting for the computer to fully boot.
Coordinated accessories that further complement the HP Mini 210 Vivienne Tam Edition includes a matching microfiber suede sleeve, an optional Butterfly Lovers wireless mouse and Monster-branded in-ear headphones. The Vivienne Tam Mini comes in exclusive gift-box packaging for the ultimate experience.
To celebrate all of this HP is also giving fashionistas a chance to win HP and Sex & The City 2 prizes, including a trip to NYC with friends. The contest is live on Facebook .
In terms of HP’s road tour and Haute Spots, HP is bringing Sex & The City 2 and its fashionable computers to consumers across the country through a number of high-fashion retail experiences, including Sex & the City 2 inspired walk-in closets in fashion malls where people can see HP’s spring line PCs next to Manolo Blahnik shoes.
This is bigger than Big. In the words of Carrie Bradshaw, “We likey.”
“To me, butterflies symbolize LOVE, FREEDOM,
INDEPENDENCE and TRANSFORMATION.
Together we bring life, color and personality to the
computer world, creating fashionable technology for
modern women.” Vivienne Tam September 2009
